In celebration of World Porridge Day on Tuesday 10th October, White’s Oats, Ireland’s largest oat miller is teaming up with Translink to offer commuters a delicious and nutritious start to their day.

Between 8am and 9am, those passing through Europa Bus Centre will have the opportunity to ‘Wake Up With Whites’ and enjoy complimentary samples of White’s new Quick and Oaty porridge pots, toasted oats and granola.

A key part of the local community in Co. Armagh, White’s has been inspiring healthy living and positive lifestyles since 1841 and this World Porridge Day is supporting Translink’s ‘Life Better Connected’ campaign, which is committed to strengthening communities and sustaining the health and wellbeing of local people.

White’s are committed to the provenance of their products and have forged strong relationships with a number of local growers. White’s oats are full of tasty, wholesome goodness packed with fibre, vitamins, and antioxidants, delivering a nutritious breakfast that can be enjoyed at home or on the go.

Commenting on this collaboration, Emma Murray, Brand Manager, White’s Oats said, “We’re thrilled to partner with Translink to celebrate World Porridge Day. We’re excited to offer bus and train passengers the opportunity to sample a healthy and nourishing breakfast that’s convenient for their busy lifestyles. The demand for healthy, natural food options is on the rise, and our vision is to make it simpler for people to embrace healthier and more joyful lives through our delicious, and sustainable oat–based food choices.”

Neal Brown, Executive Officer from Europa Bus Centre added, “Our ‘Life Better Connected’ campaign is an emotive campaign designed to celebrate the important role public transport plays in building relationships, strengthening communities, supporting the economy, sustaining the health, wellbeing and education of local people. We are delighted to partner with White’s Oats on World Porridge Day, connecting our passengers to a healthy and balanced lifestyle.”

Join us at Europa Bus Centre on October 10th and let White’s Oats and Translink help you kickstart your day with a healthy and delicious breakfast. White’s Oats products are available in stores across Northern Ireland.