The Northern Ireland Women’s Football Association (NIWFA)
launched its new session on Sunday the 23rd April, expanding the leagues with an extra Division 6 being added to accommodate eight new clubs. In addition, there will be a new Development League running from the end of May, to give experience to six further new teams who are not quite ready for a full competitive season. As partner to the NIWFA leagues, Electric Ireland aims through its Game Changers campaign to increase participation in women’s and girls’ football.
Our Role
Our role is to increase recognition of Electric Ireland’s commitment to women’s football in Northern Ireland by creating awareness of its partnership with the Irish FA including NIWFA activities. Working closely with NIWFA we delivered high quality photography and drone footage on launch day. Through excellent media relations and by capturing shots of players from each participating club, we were able to maximise the opportunity of landing coverage across regional and daily press in Northern Ireland, greatly extending the reach and impact of the partnership.
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