ROYAL CARIBBEAN ANNOUNCES APPOINTMENT OF

UK & IRELAND SALES DIRECTOR 

Dublin, 20th February, 2017 – Royal Caribbean has today announced that Amanda Darrington has been appointed Sales Director UK & Ireland, following Ben Bouldin’s promotion to Associate Vice President and Managing Director UK & Ireland.

Starting on 24th April, Amanda will lead and oversee the thirty–strong Royal Caribbean sales team in the UK & Ireland, bringing with her a wealth of experience earned across her career in the travel industry. During that time she has held the position of Sales Director for Funway Holidays and, prior to that, acted as Head of Trade Sales at Kuoni Travel UK for over three years. 

Royal Caribbean has seen phenomenal engagement from trade partners in recent years – delivering strong promotional campaigns and rewarding agents through its industry leading loyalty programme, Club Royal. Amanda will build on these successes throughout 2017 as the company heads into a series of innovative ship launch years from 2018.

Ben Bouldin, Associate Vice President and Managing Director Royal Caribbean International, UK & Ireland said: “Amanda is the perfect person to lead our sales team into 2017 and beyond so it’s with great pleasure that we welcome her onboard. Her proven drive and ambition, as well as her unparalleled industry experience, clearly shows that she has what it takes to drive our business forward. She has also demonstrated outstanding leadership skills and a real passion for fostering and developing talent, which will no doubt help us achieve our vision of having the best sales team in the travel industry.

“We have another incredible year ahead of us and plan to take our sales team and agent training and initiatives, such as our award–winning Club Royal loyalty programme, to new heights. I have every confidence that Amanda will bring with her the knowledge, business acumen and tenacity to ensure 2017 is our most successful year to date and, on a personal level, I’m very much looking forward to working with her.”

Amanda Darrington said: “Joining the Royal Caribbean UK and Ireland sales team is a dream job for me and I’m excited to build on the ambitious plans Ben has set in motion. Cruise holidays are en vogue for our industry, as an increasingly favoured holiday experience and there is no one innovating quite like Royal Caribbean. It’s an exciting time to join the business and to steer the team to even more extraordinary successes.

–ENDS–

For further information, contact the Royal Caribbean Press Office at royalcaribbeanaikenpressoffice@aikenpr.com, or 01 – 7755 890

About Royal Caribbean: 

At Royal Caribbean, our aim is to take the ordinary and make it extraordinary. We are the pioneers of many firsts at sea, offering a playground of incredible experiences both off and onboard. With a fleet of 25 innovative and spectacular ships that visit 250 destinations over 77 countries and 6 continents, we truly have a holiday to suit everyone.

We are revolutionising the cruise industry to make sure that every holiday with Royal Caribbean is like no other. Whether that’s wowing guests with our robotic bartenders, exhilarating them with our skydiving and surfing simulators, or thrilling them with breathtaking destinations, we want to help them create unforgettable stories that they can tell over and over again.

What’s more, Royal Caribbean was recognized as one of the World’s Most Ethical Companies in 2016 – a distinction granted to only 130 companies – highlighting our continued commitment and dedication to putting sustainability into the heart of our business.

Even better, Irish consumers and travel agents think we’re doing great things too – in 2016, Royal Caribbean was awarded “Best General Cruise Line” at the Irish Travel Trade Awards and more recently awarded “Best General Cruise Company” at the 2017 Irish Travel Industry Awards, as well as being named “Ireland’s Favourite Cruise Line” by readers of the Irish Independent.

Media can stay up–to–date by following @MyRoyalUK on Twitter, and visiting RoyalCaribbeanPressCenter.com.

For additional information or to make reservations, guests can visit http://www.royalcaribbean.ie  or call 0844 493 4005, or call their travel agent.