Santa Rita scores with Arsenal Sponsorship

As Euro football fever subsides and attention turns to the 2016/2017 fixture list Vina Santa Rita have announced a new sponsorship of Arsenal Football Club that is sure to score points with football fans. Distributed in Northern Ireland by United Wine Merchants, Vina Santa Rita has become the first official Wine Partner of the Premier League team that includes the Chilean footballer player Alexis Sanchez and the former club of NI player Sammy Nelson.

The partnership, which is framed within the context of the new “Living la Vida 120” marketing campaign, will be presented around the world and seeks to promote the sale of wines in the Chilean winery’s key markets in Latin America, Asia, Europe, and Africa. The news was announced by a delegation of Santa Rita’s board of directors and representatives of the London-based team who highlighted the primary aspects of this agreement. Arsenal legend Robert Pires was also in attendance to mark the occasion.

Arsenal is one of the most successful clubs in the UK and has a large fan base in Northern Ireland. The three year partnership between Santa Rita and Arsenal will see the Chilean company given time with Arsenal first-team players to create content and access to the Gunners’ expansive online platforms to reach and connect with football fans across Santa Rita’s key target markets. In addition, Santa Rita will receive access to club legends and other exclusive assets to create memorable events at Emirates Stadium. Santa Rita will also be offering Arsenal supporters the opportunity to enjoy Santa Rita wines on match days and during other events held at Emirates Stadium.

Emma Haughian, Santa Rita Brand Manager commented “Santa Rita is the top selling wine brand in the off-trade in Ireland and is a brand that is safe, convenient and the perfect partner for football fans to sit down with and enjoy an Arsenal match with. At United Wines we are very excited to be able to bring this global sponsorship to Northern Ireland where football is so popular year round. We are confident this sponsorship will allow us to connect the football consumer and indeed, the many Arsenal fans in NI, with Santa Rita wines and tell a global story on a local level around a premium sport.

“We have recently launched the Santa Rita 120 days of summer campaign which provides consumers in the Off Trade with a value added promotion of a free cooler bag with every two bottles of Santa Rita 120 purchased, which will be perfect for picnic’s and long summer evenings in the garden.  The campaign will be supported with in store activation and outdoor advertising throughout the province.”