For those who love elections this must be a temporary period of near utopia. Mexico's Colima volcano isn’t having as many eruptions as we’re having in the political world with Donald Trump’s exploits in the US primaries, an enthralling if not premature Brexit campaign kick-off, Enda’s rural kicking and the somewhat more predictable Assembly elections to come in the weeks ahead.Edgar Mitchel, the Apollo 14 astronaut, had a unique stance on how to make our politicians see light and cogitate the need of the greater good for everyone living in harmony on this small planet.  Speaking in People magazine in 1974 he said, “From out there on the Moon, international politics looks so petty.  You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say.  Look at that, you son of a bitch.”  I wonder what he’d make of the US Primaries, the Trumpster or for that matter the wrangling’s of Brexit and of Project Fact or Project Fear.Recently, through his son, I had the good fortune to learn about an extraordinary Irishman who like Mitchel led a visionary life with an intrepid commitment to follow his own space programme ambitions.  Hugh McCormack lives and works in Belfast and is the son of Dublin born and Trinity College educated Dr. Percy McCormack.  Percy was a physicist, whose work included the design of rocket engines for the Apollo moon landings.  Gripped by the lure and impact of the space programme McCormack changed career paths in the 1960s to follow his passion adding the necessary medical qualifications and going on to advise the Reagan administration, becoming Chief Medical Officer at NASA as well as being an integral part of the ‘Houston, we’ve had a problem’ (slightly amended for Hollywood’s purposes) Apollo 13 space programme. James Lovett was a close personal friend of Percy McCormack with Hugh, as a young child, recalling the Apollo 13 astronauts being regular visitors to McCormack family home.Percy McCormack’s work brought him and his young family to South Africa, the UK, back and forth to Dublin and extensively throughout the US living in California, Utah, Maryland, Washington DC and Illinois.  His close affiliation with the Reagan administration left a lasting legacy on his family, many of whom remain and live in the US with a long term commitment to and loyalty of the Republican Party. His son Hugh to this day remains Republican to the core and recognises why Donald Trump resonates with large swathes of working class US population, much to the bewilderment of many of us on this side of the Atlantic. While the Presidency doesn’t hold the domestic powers of European leaders we see the danger in a maverick being head of the US military with a $600billion budget annually who has threatened torture as a standard procedure, the killing of ‘terrorist’ families and the bombing of the Middle East in areas where large numbers of civilians live.  And that’s just for starters.    Hugh McCormack on the other hand sees why Trump’s ‘shoot from the hip’ messaging is resonating with increasing large numbers of US citizens.  He sees Trump as an honest broker who’s not afraid to say it as working class Americans see it, potentially providing solutions to growing political disillusionment and not an egotistical billionaire keen on becoming the most powerful man in the world.  Whether we like it or not his message is resonating in an evolving and new political dynamic.While the US elections have a long way to go the new dynamic in the South has played out with Fine Gael’s calamitous campaign leading to accusations and counter accusations within the party.  Off to a poor start the hastily arranged election press conference followed Labour’s fears of a joint launch, with lights failing, Ministers unaware of their roles all supplemented by Enda’s unconvincing fiscal performance. It was then that the much mooted, discussed and reviewed election message of ‘keep the recovery going’ was unveiled based on strategic and clandestine engagement with Tory strategists.  This set the tone for a campaign which degenerated with TDs taking messaging into their own hands when they realised the one size fits all approach was as useful as Enda’s live debating skills.  It simply played into the rural hands of the likes of the Kingdom’s Healy-Rae brothers where the recovery in D4 was, in political, cultural and social terms, as far away as Piccadilly Circus.  A classic case of taking large sections of the electorate for granted.So what are we to make of the ‘Brexit or not to Brexit’ campaign.  Well in my view this is one of the most important elections the people of the UK will ever face in their lifetimes with so much at stake and so many issues involved.  The concern is that whatever side of the coin you are on if the designated campaign teams get the core messaging wrong with such a complex referendum the game will be up.  Already we have had a swathe of accusation and counter accusation with the Electoral Commission yet to designate the two lead campaign groups on either side, both of which are allowed to spend £7m.   While there are divisions on the Brexit side between Grassroots Out (GO) and Vote Leave, ‘Britain Stronger in Europe’ with the support of the main EU groups are expected to be the EU designated lead. While most polls have the Remain campaign out in front, to say Cameron’s EU deal didn’t deliver the punch he was hoping for with even the pro EU media being heavily critical of it, is pretty much akin to saying Boris was keen to milk the media for all its worth before declaring his Brexit hand.Maintaining the voice of the mainly pro-European business lobby, which I am firmly behind, throughout the campaign, particularly the strong backing it has for the role the EU plays in creating jobs, economic prosperity and trade growth is paramount.  This is only reinforced by Brexit’s lack of clarity over EU membership alternatives.  Strong interventions whether unintended or not from the likes of Mark Carney, Governor of the Bank of England who said last week that the UK economy would be more dynamic in the EU are key.  I bet the pro EU lobby wished they had a little more control over the timing of such interventions.In my view the danger for the pro EU campaign is if Brexit can tip the scales significantly by whipping up concerns regarding migration, an ability to create momentum behind some form of a loss of UK sovereignty with headlines that the British Monarch supports their position!  A message like has the potential to resonate more easily on social media than on a growth and prosperity one.  An unintended or external factor such as a terrorist attack, another significant Euro or migration crisis could change this campaign significantly in favour of the Brexit campaign.Two very different messages from the two diverse groups.  In the end the current expectation is that the pro EU business and economic message will prevail but all is to play for and if the strategists get it wrong, we’ll have more than Donald Trump or an inability to form a coalition in the South to worry about.