Electric Ireland announced today that it will reduce its electricity prices for Northern Ireland residential customers by 10% from March 21st 2016. Since Electric Ireland entered the Northern Ireland residential market in October 2015, it has offered one of the most competitive unit rates in the market.

This reduction in its unit rate to 13.99p will result in an additional average annual saving of £59. This saving together with the annual loyalty bonus of £25 and the £50 switching bonus, gives a combined saving of £134 to customers who have moved to Electric Ireland.*

Commenting on the announcement, Northern Ireland Sales Manager Tim Jenks said; “We are delighted to bring even more value to our customers in Northern Ireland with this 10% price reduction. Thousands of households have already taken advantage of the unique offer we have brought to the market and we are confident that with this price decrease, our customer base will continue to increase rapidly.

“We are committed to making sure that our customers in Northern Ireland always get our most competitive prices.  Electric Ireland's philosophy is to offer customers long term value and does not aim to win customers with the appearance of upfront discounts that are unclear.  Instead we are providing enduring competitive rates and very clear cash bonus rewards for customers who switch to us.  Furthermore, any customer who pays by direct debit can avail of this great pricing without entering into a contract.”

For further information about Electric Ireland, follow @ElecIrelandNI on Twitter or on Facebook at www.facebook.com/ElectricIrelandNI, call us on 03456005335 or visit www.electricireland.com

ENDS

Notes to Editors:

Source: *Based on an Electric Ireland customer with a typical annual electricity usage of 3,800KW

Electric Ireland offers all customers a £50 switching bonus; plus an ongoing  £20 direct debit reward and £5 online billing award, with the added advantage of no contract for direct debit customers.  This, in addition to the 10% unit rate reduction, gives a combined year one saving of £134 to customers who have moved to Electric Ireland.To switch to Electric Ireland contact our Belfast team at 0345 600 5335 or www.electricireland.com

For further information please contact Lyn Sheridan or Katrina Frazer at Aiken PR:Telephone: 02890663000 Mobile: Lyn 07770584157 Katrina: 07553367349 Email: Lyn@aikenpr.com or Katrina@aikenpr.com