Aiken Promotions endeavours to meet the needs of patrons as far as possible.

In relation to the request for Interpretative Services at the forthcoming One Direction concert we consulted widely including with a health and safety consultant, other venues and the Odyssey Arena who we know have consulted with various advisory bodies including Action on Hearing Loss (RNID).

Advice given is that a signing facility is not appropriate for this performance - it is impractical to provide a signer for pop and rock concerts due to the speed of the songs, positioning the signer and problems communicating when there are rapid changes with low level/ dark lighting effects.  The patrons tickets for this sold out show are standing and therefore it is not possible to position a statically lit interpreter where the patrons can comfortably see the show and the interpreter.  

However, acknowledging that we have an obligation to make a reasonable adjustment we have offered to request a copy of the set list and lyrics from the tour production team and provide these to the patron.

Going forward Aiken Promotions is happy to meet with Action on Hearing Loss to discuss accessibility.