Santa Rita, distributed by United Wine Merchants is launching a corker of a competition, exclusively for consumers in Northern Ireland.

The quality wine brand is giving away 120 premium prizes which include iPad minis and a range of Aspinal of London aspirational items including leather gloves, briefcases and wallets, giving Santa Rita 120 consumers 120 reasons to smile this autumn.

To enter, consumers simply scan the QR code on the Santa Rita 120 promotional neck tags or in store POS to be in with a chance of winning. The promotion will begin on 1st of August and run for a three month period.

As one of Chile’s oldest and most enterprising wine producers, Santa Rita was founded in 1880 by Domingo Fernandez Concha and exclusive distribution rights on and off trade in Northern Ireland was acquired by United Wine Merchants in January of this year.

Emma Haughian,  Santa Rita Brand Manager commented “This is the first time ever that Santa Rita will be executing  a fully integrated Marketing Campaign in Northern Ireland which will include outdoor, social media, print and radio and we are delighted to announce that all 120 premium prizes will be won by 120 local consumers.   Santa Rita offers a diverse range of top quality award-winning wines and we wanted to specifically promote the 120 range to communicate its exceptional quality and value by linking up with premium prizes.”

“We have chosen to give away prizes that are are of superior standard which we feel reflect the Santa Rita 120 brand and philosophy.   With significant investment behind the campaign including two bursts of outdoor advertising and radio, United Wine Merchants are demonstrating their long term commitment to the brand and driving the quality message.  We believe this campaign will enable widespread consumer engagement and help strengthen Santa Rita’s positioning within the market”

Santa Rita 120 is inspired by 120 soldiers who, led by General Bernardo O’Higgins, whose father was born in Sligo, Ireland, regained their strength at Santa Rita Cellars to continue their fight for Chile’s independence.

The portfolio boasts a variety of exquisite wines, including Medalla Real, Gran Reserva and the world class Casa Real, which was awarded 94 points by Robert Parker's Wine Advocate for the 2011 and 2002 vintages and in August 2013 Casa Real 1989 became the first wine from Chile to receive the highly respected Decanter Wine Legend award.   In addition, the Santa Rita 120 range is one of the most widely known wines and is the top selling Chilean wine in Ireland.

EndsNote to editors:For further information please contactLyn Sheridan or Finola Guinnane at Aiken PR on 028 90 663000E- Finola@aikenpr.com