Hastings Hotels has announced a new commercial partnership with the world’s premium drinks business Diageo which will supply its six luxurious hotels across Northern Ireland with the iconic Guinness brand.

Commenting on the partnership, Jorge Lopes, Country Director Diageo Northern Ireland said, “Guinness is an iconic global brand and synonymous with tourism in Northern Ireland and indeed across the island of Ireland.  Hasting’s hotel’s, Northern Ireland’s premier hotel group, also has excellent credentials and expertise in providing first class experiences for both local and foreign visitors and we see them as a great partner and a perfect fit for the history and heritage of Guinness.

“At Diageo, we remain committed to investing in the on-going development of a vibrant tourism and hospitality sector and supporting the industry to help it reach its full potential.  We will continue to support the Guinness brand in playing its role in providing visitors with a unique and authentic experience and with Hasting’s hotels  first class offering and great locations, this partnership will help us to deliver that .”

Pictured announcing the new partnership is Jorge Lopes, Country Director Diageo Northern Ireland with Howard Hastings, Managing Director of Hastings Hotels.

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For further information contact Shane Finnegan or Katrina Frazer at Aiken PR on 028 90 663000 or email Shane@aikenpr.com