Translink has launched a major new innovative integrated marketing campaign to highlight how using the bus and train can give you a better lifestyle.

The hearts and minds Life’s Better campaign focuses on the consumer benefits which are leading more and more people to make the bus and train their preferred way to travel.

As well as a creative advertising campaign using outdoor advertising panels, TV, radio and digital channels, Translink is encouraging passengers’ to be ambassadors for their service and share their own ‘Life’s Better’ experiences amongst their friends, family, peers and colleagues.

Ciarán Rogan, Translink Marketing Executive explained, “This is a really exciting initiative. It follows a range of service enhancements which have already attracted many more new people to give our services a try - over 1.5 million more last year.

“Our customers regularly tell us the reasons they prefer using the bus and train – it gives them more time to relax free from the stress of driving in traffic, more time to catch up on work or social activities making use of free wifi on board trains and coaches, reduced journey times, as well as money savings compared to paying for fuel, parking and car maintenance costs – these are just some of the more popular ones – there are many more!

“The novel Translink Life’s Better Ambassador initiative is an opportunity for our passengers to convey what they like about bus, coach and train travel and help inspire more people to get on board and start enjoying the benefits too! We would also encourage people to follow us at #translinklifesbetter and get involved with the online conversation.  We will be posting regular updates and look forward to hearing the feedback.

To launch the campaign the Translink celebrity champions and passenger transport users David Meade, Pete Snodden, Katrina Doran and Nuala McKeever will be holding a series of exclusive ticketed special journeys throughout November and December.  Mentalist David Meade will entertain passengers on how life’s better with a clear mind; Pete Snodden will host a music quiz; Katrina Doran will present on the latest styles and how looking good can make your life better and comedian Nuala McKeever will perform a stand-up gig.

The special journeys will take place on the following dates:

• Thursday 14 November, DJ Pete Snodden• Thursday 21 November, mentalist David Meade• Thursday 28 November, Katrina Doran from sugahfix.com• Thursday 5 December, comedian Nuala McKeever

Celebrity ambassador Pete Snodden commented, “As a regular train user I love the benefits that it offers – it is less hassle than taking the car and it allows me an opportunity to catch up on emails; call friends or just simply take time out to read or relax.  I am excited about being involved in Translink’s Life’s Better campaign to encourage more people to consider public transport as a practical travel option”.

Passengers can sign up to become an ambassador through the Translink website www.translink.co.uk/lifesbetter; call 028 9066 6630 or complete the collateral which will be available across bus and rail stations.  To find out more about the special journeys log onto the Translink website or email lifesbetter@translink.co.uk

ENDS

For further information please contact Lyn Sheridan or Louise Carson on 028 9066 3000 or email firstname@aikenpr.com