In this Annual Review 2023 the Climate Change Advisory Council says that, at the current rate of policy implementation, Ireland will not meet the targets set in the first and second carbon budget periods unless urgent action is taken immediately, and emissions begin to fall much more rapidly.

We were tasked with developing a strategic multi-media campaign to deliver the council’s message to the public and explain their latest findings in an easy-to-understand manner.

We devised and crafted a communications campaign that was executed over a ten-week period to reflect the councils extensive work and the importance of climate change in our society.

We produced specific video interviews with council members explaining the main areas of the review. These were filtered out over a ten-week period bringing longevity to the campaign. Coupled with key social media posts on X (formally Twitter) and LinkedIn, we ensured crucial cut- through that provided digestible chunks of information that was easy to understand.

The social media campaign was unique and provided significant influence allowing for the council’s voice to be heard at all levels of society and across all media platforms. The use of bold infographics ensured that the vital findings were easy to understand and eye-catching.

We also used our all-Ireland media relations to provide coverage in national and regional media. This ranged from television and radio interviews, to blanket coverage in print and online media.