Insights

It’s all part of the (virtual) plan…

The reach and pace of change across all of our society as a direct consequence of COVID 19, has been both ubiquitous and exponential. So many aspects of our lives continue to change and evolve at an unprecedented rate.

Claire Aiken

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This virus has taught us that we must change to survive

Over the past few weeks, we have seen Northern Ireland rally in a way that I, for one, have certainly not experienced in my lifetime.

Claire Aiken

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Coronavirus: AIKEN Support

As part of our continual support to clients regarding the escalation of Covid–19, here is some advice on how your business can proactively prepare

Aiken PR

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Trust is the critical factor in coronavirus communications

The COVID–19 virus did not take long to reach our shores.  Last month in this column I posed the question

Claire Aiken

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Coronavirus: how concerned should businesses be?

“The only thing we have to fear is fear itself” so said Franklin D Roosevelt in his first inauguration speech as 32nd President of the United States.  Roosevelt spoke of course, in relation to the Great Depression and the impact it had on the US economy and its citizens. 

Claire Aiken

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New Decade New Approach – Political Update

After a night of intense political activity NI parties are considering the details of the draft deal, including the compromises they will need to make in areas including culture and identity and petition of concern amongst others. 

Aiken PR

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Insta–electioneering: the evolving role of social media in political battlegrounds

“It’s the Sun wot won it” was the brazen post–election headline which boldly conveyed the impact the print media had on the General Election of 1992, and now, some 27 years on a cultural shift sees the ubiquitous ’social media’ firmly at the centre of this battleground.

Claire Aiken

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Renewed planning approach can unlock economic potential

 

Aiken PR

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